Dunkin’ Heinz Co. Launches Bakery Collection, Directly Challenging Duncan Hines in Retail Baking Aisle

FOR IMMEDIATE RELEASE

Dunkin’ Heinz Co. Launches Bakery Collection, Directly Challenging Duncan Hines in Retail Baking Aisle

Chicago, IL and Boston, MA — April 21, 2026 — Following the historic merger of Dunkin’ Brands and The Kraft Heinz Company, Dunkin’ Heinz Co. today announced the launch of its first co-branded product line: the Dunkin’ Heinz Co. Bakery Collection. This limited-edition lineup brings together Dunkin’s coffee and donut heritage with Heinz’s expertise in flavor balance and culinary innovation.

“The Dunkin’ Heinz Co. Bakery Collection is a bold step for our newly merged company,” said CEO Randy Stott. “We are combining the best of two beloved brands to deliver products that are nostalgic, delicious, and shelf-ready for grocery retailers nationwide. And yes, we’re positioning ourselves directly against Duncan Hines — bringing quality, innovation, and fun back to boxed cakes.”

The collection includes five flagship cakes designed to appeal to adults who grew up in the 1980s and 1990s:

Dunkin’ Heinz Coffee Glazed Cake – A soft vanilla sponge cake with a sweet coffee glaze inspired by Dunkin’s classic roast and donut glazes. Heinz contributed flavor science to balance sweetness and texture.

Dunkin’ Heinz Mocha Fudge Cake – Rich chocolate brownie-style cake layered with mocha frosting made using Dunkin’s coffee extract. Heinz culinary teams refined the chocolate profile for depth and balance.

Dunkin’ Heinz Celebration Sprinkle Cake – Classic vanilla funfetti cake with rainbow sprinkles and a balanced frosting. Nostalgic 90s birthday cake flavor enhanced by Heinz expertise in sweetness control.

Dunkin’ Heinz Salted Caramel Snack Cake – Chocolate cake with salted caramel frosting and a subtle sweet-tang drizzle developed using Heinz culinary techniques. Designed for adult palates seeking balanced flavor.

Dunkin’ Heinz Retro Red Velvet Cake – Vanilla-based red velvet cake topped with a bright red fruit-forward glaze inspired by retro dessert culture. Visually nostalgic and flavor-balanced for mainstream appeal.

The Dunkin’ Heinz Co. Bakery Collection will roll out:

• In select Dunkin’ locations nationwide
• As ready-to-serve bakery cakes in major grocery retailers
• As co-branded boxed cake mix kits later this year

“This is more than a launch,” said Chief Marketing Officer Tanya Halerfan. “It’s a strategic move into a category where Duncan Hines has long dominated. By combining Dunkin’s flavor heritage with Heinz’s expertise and distribution network, we’re confident we can offer a product line that’s both nostalgic and innovative, giving consumers a compelling alternative on the shelves.”

The Dunkin’ Heinz Co. Bakery Collection is available starting April 21, 2026.

Media Contact:

press@duncanheinzco.com

Note: This is a totally fictional press release.